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FAITHFULL'S SARDINIAN HOLIDAY COLLECTION
Introducing Faithfull's latest campaign for the Sardinian Holiday collection. Inspired by the iconic photo series by Slim Aarons captured on the Costa Smerelda in Sardinia in 1967, the collection pays homage to this retro era and idyllic Mediterranean location. Beloved by the Jetset in the 1960’s, Sardinia was an infamous travel destination for those seeking the Sardinian ‘dolce vita’, with the Piazetta in the town of Porto Raphael, a prominent location within the campaign, becoming a lively spot for celebrating life. Inspired by eras bygone, Sardinian Holiday is relaxed, with a retro undertone. It takes inspiration from neutral, Mediterranean style, fused with playful pops of colour and nostalgic motifs taking form in abstract shapes, classic stripes and an array of floral prints. Ellen Rosa is captured raw and on 35mm and Super 8 film formats, by photographer Cameron Hammond.
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