This color-safe shampoo breathes life into fine, flat hair with strengthening keratin, biotin, and nourishing chia seed oil. Hair is left clean, bouncy, and full of volume, so you can finally be fine with being fine. Follow with Fine Conditioner for best results. Turn the volume all the OUAI up with this thickening shampoo that leaves fine hair cleaner, stronger, and full of life.

PERFECT FOR / DRYNESS VOLUMIZING / DAMAGE / SPLIT ENDS / BREAKAGE

Thoroughly wet hair from roots to ends.

Lather a quarter-size amount in your hands, then work into roots and anywhere hair touches the scalp.

Rinse shampoo. Make sure to squeeze out excess moisture before pairing with Fine Conditioner.

Scents & the city. Mercer Street is an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.

TOP NOTES / Italian lemon / orange / peony / iris / lily

BASE NOTES / Musk / orris

MIDDLE NOTES / Magnolia / jasmine / rose damask